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When customers ask AI, the answer is you.

NORTHFORM is a marketing, SEO, GEO and web development agency in Iași, Romania. Through GEO (Generative Engine Optimization), meaning optimization for AI assistants, we get ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews) to recommend your business, not your competitors. Then we build the website, the analytics and the systems that turn that recommendation into customers.

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We work with companies in hospitality and professional equipment, recovery and fitness, home care and medical laboratories.

Which dental clinic in Iași would you recommend for a root canal, with a quick appointment?

For a root canal in Iași, Your Clinic has a page dedicated to the procedure, published prices and same-day online booking 1. Patients mention clear explanations and short waiting times in their reviews 3.

Other clinics in the city appear in local medical directories 2, but without any information on availability.

  1. your-clinic.ro "Root canal treatment" page, with FAQs and structured data
  2. Local medical directory General listing, no details
  3. Google Business Profile reviews Reputation signals
Illustrative examples. Our goal: the first source AI cites is your website.

Industries where we have built websites, analytics, campaigns and sales tools

Project details are in our portfolio.

Search is no longer ten links, it's one answer

More and more customers put their question straight to an AI assistant, or read the summary Google shows above the results. That answer cites only a handful of sources. If your business isn't one of them, it isn't in the running.

Classic SEO moves you up the list of links. GEO makes you the source the model cites when it puts together its recommendation. The two work together: many good SEO signals matter to AI assistants too, but they also want something more: a clear identity for your business, content that answers questions directly and outside sources that say the same thing about you.

  • A patient asks which clinic in Iași does implants with a quick appointment.
  • A restaurant owner asks which combi oven is worth buying for 120 meals a day.
  • Someone looks for a fitness club with a sauna and a personal trainer near the office.

In all three cases, the first contact with your business is a sentence written by an AI model. Our job is to make sure that sentence exists and gets the facts right.

Three levers that get AI assistants to recommend you

This isn't SEO under another name. It comes down to three concrete things, which we build and can prove.

Business identity and structured data

The model needs to know exactly who you are: what you do, where and for whom. How AI understands your business (in GEO this is called an entity) is something we build through schema.org, consistent profiles (Google Business Profile, LinkedIn, directories) and the same information everywhere.

Content that's easy to cite

We rewrite your pages so they can be picked up and quoted: the direct answer in the first lines, concrete prices and timeframes, real FAQs and a structure the model understands without guessing.

Measurement

Every month, using a fixed set of questions from your field, we track how often ChatGPT, Gemini, Perplexity and AI Overviews cite you. Our methodology is public, so you can check every number.

What we do, in practice

GEO is the tip. Underneath is everything that makes a recommendation bring in sales: a fast website, accurate analytics, campaigns and automation.

GEO auditWe test 30–50 real questions in AI models, check how your business is identified, your structured data and your content, then hand you a 90-day plan.View service GEO implementationComplete structured data, answer pages, FAQs, llms.txt, external profiles and corrected information about your business.View service Monthly GEO monitoringCitation rate, AI presence rate and the questions where you appear, in a monthly report with recommendations.View service Websites built for Google and AIFast WordPress websites designed from the start for search engines and AI assistants: page structure, schema.org, analytics.View service Monthly growth planMaintenance, content, SEO, GEO and social media, month after month, with a single point of contact.View service Analytics and measurementGoogle Tag Manager, GA4, Consent Mode v2, Meta Pixel and lead events that actually fire.View service Automation and AIWhatsApp assistants, B2B prospecting, automatic lead qualification and custom-built WordPress plugins.View service AI video and contentShort vertical clips (9:16) for Reels, TikTok and Shorts: script, generation and editing.View service

Start with a small step at a fixed price

Twelve fixed-price services, each with a clear outcome, turnaround and price. Prices are final; we are not VAT-registered.

All fixed-price servicesBuild your package

Free GEO audit

Freewithin 48 hours

Your AI visibility score across 10 real questions from your field, plus your top 3 priorities.

Request the audit

llms.txt and robots.txt for AI crawlers

390 RON1 day

We write and install the files, then check access for the GPTBot, PerplexityBot, ClaudeBot and Google-Extended crawlers.

Details

Structured data package

690 RON3 working days

Organization or LocalBusiness, Service and FAQPage markup in JSON-LD, validated and installed on your website.

Details

GA4, Tag Manager and Consent Mode v2 setup

1,290 RON2 days

A GTM container, lead events and testing in DebugView, so you know where your customers come from.

Details

From audit to measurable citations

Four steps, repeated every month. Not a project that ends, but growth you can see in the report.

  1. Audit

    We establish the starting point: which questions in your field you appear in, and what is missing from your business information and your content.

  2. Strategy

    We choose the questions, pages and outside sources that will bring the most citations, fastest.

  3. Execution

    We get to work: structured data, answer pages, profiles, fixes on your website. Month after month, not just once.

  4. Measurement

    We run the same set of questions every month and show you what changed, what didn't and why.

GEO is not SEO with an extra checkbox

Plenty of agencies have stuck a "GEO" label on what they were already doing. We started from the way people search today.

An SEO agency that added GEO

  • Optimizes only for your Google ranking
  • Relies mainly on backlinks
  • GEO as a side service, with no method of its own
  • Reports rankings and organic traffic
  • Prices "on request" only

NORTHFORM, an agency built around GEO

  • We optimize for Google, and for citations in ChatGPT, Gemini, Perplexity and AI Overviews
  • We rely on business identity, structured data and content that's easy to cite
  • GEO is our core method, with a public methodology
  • We report citation rate and AI presence rate
  • Fixed-price services with published prices

Industries we know from the inside

We do our best work where we have already built for real clients.

Medical and dental clinicsProcedure pages that are easy to cite, online booking, communication that follows the rules on medical advertising.Details Hospitality and equipmentB2B sales of professional equipment: public tenders, prospecting and campaigns aimed at restaurants and hotels.Details Fitness and wellnessClearly explained memberships, seasonal campaigns, recovery and physiotherapy.Details Local services in IașiService businesses that want to be recommended in the city and across the Moldova region.Details

A small agency that pays attention to every detail

NORTHFORM is a small agency, on purpose. We work with a few clients at a time, so every project gets the time and attention it needs.

You talk directly to the people doing the work, with no middlemen and no account managers. We handle the audit, strategy and implementation ourselves: from structured data and analytics to WordPress plugins, campaigns and automation for B2B sales. We don't disappear after launch: we stay involved and follow the results month after month.

About NORTHFORM

Frequently asked questions

Can't find your answer? Write to us directly.

What is GEO and how is it different from SEO?

SEO helps you rank high in Google's list of links. GEO (Generative Engine Optimization) helps you get cited in the answer generated by ChatGPT, Gemini, Perplexity or Google AI Overviews. More and more decisions are made straight from that answer, without a single click on a link.

Does GEO replace SEO?

No, the two work together. A fast, well-structured website with authority matters in both cases. GEO adds a new layer: a clear entity, structured data, content that's easy to cite and consistent outside sources, things classic SEO doesn't put first.

How long before I see results?

The first changes usually show up on questions specific to your field a few weeks after implementation, depending on how often each model refreshes its sources. Steady growth in citations takes a few months to build, and we measure it monthly using the same set of questions.

How do you measure whether it's working?

Every month we ask several AI models the same set of questions relevant to your business and record when you are mentioned or cited as a source. From this data we calculate your citation rate and your AI presence rate. The details are on our methodology page.

How much does it cost?

Fixed-price services have a set price, published on the fixed-price services page, starting at 390 RON. For a full audit, implementation, monitoring or a new website, we send you a quote after the free audit, because the work involved depends on your field and your starting point.

Do you only work with businesses in Iași?

No. We are based in Iași and know the market in Romania's Moldova region well, but we work online with businesses all over Romania. For freelancers and agencies in other countries, we also offer GEO kits in English.

Check for yourself, free

Three tools that run right in your browser, without sending data anywhere.

GEO score12 questions, 3 minutes: how ready your business is to be recommended by AI assistants, and the first three things to fix.Take the test AI question generator10 realistic questions your customers ask ChatGPT, Gemini and Perplexity, with a CSV testing sheet.Generate Price calculatorTick the fixed-price services you want, see the total and turnaround, then send your selection in a single message.Calculate

How often does AI recommend you today? Find out in 48 hours

Free GEO audit: across 10 real questions from your field, we show you whether you are cited, who appears instead of you and where to start.

  • No obligation and no pushy sales call
  • You get the results by email, in brief
  • Your top 3 priorities, explained simply
Request your free auditWrite to us

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