GEO and sales systems for hospitality and professional equipment
We work for two kinds of hospitality businesses: restaurants, hotels and guesthouses that want to be recommended locally, and sellers of professional equipment with long B2B sales cycles. We combine GEO (Generative Engine Optimization), meaning optimization for AI assistants, with practical sales tools: pages AI can easily cite, technical spec sheets, campaigns, online auctions and prospecting systems.
- Who it's for
- Restaurants, hotels, guesthouses, equipment sellers
- Focus
- Local visibility and B2B sales
- Experience
- RATIONAL combi ovens, for a HoReCa distributor in Iași
- Price
- Quoted after the free audit
Two kinds of customers, two kinds of questions
A tourist asks where to eat tonight. A head chef asks which oven is worth buying for their kitchen. AI assistants answer both, but from different sources.
Restaurants, hotels and guesthouses
- Local questions: "restaurant with a terrace in central Iași", "guesthouse with a restaurant near Iași"
- A complete Google Business Profile, with categories, opening hours and up-to-date photos
- A menu published as text, not just as an image, so models can read it
- Simple bookings, tracked as conversion events
- Restaurant or Hotel structured data, reviews and replies to them
B2B equipment sellers
- A long decision cycle, with several people involved
- Clear spec sheets: capacity, consumption, dimensions, power supply
- Comparisons between models, and between new and second-hand equipment
- Financing, trade-ins of old equipment (buyback) and servicing, explained on the website
- Prospecting and lead follow-up, not just traffic
What we build for an equipment seller
This is where we have the most hands-on experience.
Professional equipment is not sold in a single click. Buyers compare, ask questions, come back. Every stage needs a page or a system that answers them.
- Dedicated pages for models and categories, easy for AI to cite. A direct answer to the buyer's question, specifications, FAQs and several types of JSON-LD structured data, so the model understands the product, the offer and the seller.
- Comparisons and buying guides. Pages that explain the differences between models and the workload each one suits.
- Time-limited campaigns. Black Friday, buyback or clearance sales, with a campaign landing page, 9:16 videos and tracking on every form.
- Online B2B auctions. A custom-built WordPress plugin for second-hand equipment or limited stock.
- B2B prospecting. Curated lists of hospitality businesses, automatic lead qualification and message sequences, with GDPR documentation.
For this work we mainly use our GEO implementation, Automation and AI and AI video and content services.
Our experience: a hospitality equipment distributor
The client is an Iași-based distributor of professional ovens and HoReCa equipment that sells new and second-hand RATIONAL combi ovens and provides servicing across Romania. We built a set of B2B sales systems for them.
"Rational oven" GEO page
An SEO and GEO page written as a direct answer to searches about RATIONAL ovens, with 5 types of JSON-LD structured data.
B2B auction plugin
Auctions in euros, with automatic proxy bidding, MySQL transactions that lock correctly when bids arrive at the same time, WooCommerce integration and PHP tests.
Black Friday 2026 campaign
A campaign dedicated to RATIONAL ovens, with a campaign landing page and vertical 9:16 videos for social media.
Buyback campaign
Any oven made in 2001 or later can be traded in. It is valued within 24 hours at most, and the amount is deducted from the price of a new RATIONAL.
Hospitality prospecting in Moldova
A B2B prospecting system for the Moldova region of north-eastern Romania: pulling businesses from Google Maps, automatic lead qualification, 14-day email and WhatsApp sequences, and GDPR documentation.
AI assistant for WhatsApp
The architecture of an assistant that answers customer questions on WhatsApp. The project is in progress.
Frequently asked questions
Can't find your answer? Write to us directly.
How does a restaurant end up in AI assistants' recommendations?
Models rely on the Google Business Profile, reviews, directories and the restaurant's own website. The principles are the same as for any local service business. A complete profile, a menu published as text, up-to-date opening hours and Restaurant structured data all help. Consistency matters: the same information everywhere.
Why does an equipment seller need GEO?
Because more and more B2B buyers do their research by asking an AI assistant which model to choose. If your website lacks clear spec sheets, comparisons and an explanation of your service terms, the model cites another source. With GEO, your website becomes the source of that answer.
What goes into a product page that AI can easily cite?
A direct answer in the first few lines, the technical specifications as text, who the product suits, delivery, financing and service terms, plus real FAQs. All of it is marked up with structured data, so the model can extract it without guessing.
Can you build an auction system on my WordPress website?
Yes. For a hospitality equipment distributor in Iași we built a B2B auction plugin integrated with WooCommerce, with automatic bidding and protection against simultaneous bids. Every project starts from your own sales rules, and we prepare a quote once we have discussed them.
Is B2B prospecting GDPR-compliant?
We build the system with GDPR documentation from the start: what data we collect, on what legal basis and how someone can unsubscribe. We work with public company data and with messages relevant to the recipient's business. The final legal sign-off is up to you or your legal adviser.
Find out who is recommended instead of you
The free GEO audit: we test 10 real questions from hospitality or your equipment segment and send you the results within 48 hours.