Black Friday: a campaign landing page that brings in leads, not just visits
What a Black Friday landing page should include, how to choose a single action, how to track enquiries in GA4 and what to do with the page after the campaign.
Blog
Short, practical articles on AI visibility, SEO and measurement, written from the projects we work on in Romania.
How to measure the quote requests your website brings in with GA4 and Google Tag Manager
Forms, calls and WhatsApp messages measured properly, key events in GA4 and Consent Mode v2: the steps that show you where your inquiries come from.
What a business website needs in 2026: 12 essentials
Mobile speed, dedicated service pages, prices, quick contact, structured data and measurement: 12 criteria to judge whether your current website still does its job.
Google Business Profile: the complete checklist for local businesses
Business name, category, hours, services, photos, reviews and consistency with your website: everything we check when optimizing a Google profile, in the order we recommend.
How a restaurant gets recommended by AI and Google Maps: 8 things that make the difference
Diners ask AI assistants where to eat, where to hold an event or which restaurant has a terrace. The eight things that make a restaurant easy to recommend.
How a dental clinic gets recommended by ChatGPT and Google AI: a 7-step guide
Patients ask AI assistants where to get an implant and how much it costs. The 7 steps that make a dental clinic easy to recommend, while staying within the profession's rules.
Google AI Overviews and AI Mode in Romania: what changes for local businesses
Google increasingly answers questions right on the results page, and since October 2025 AI Mode has been available in Romanian too. What this means for local businesses and what you can do in the next 30 days.
llms.txt: what it is, who reads it and is it worth adding to your site?
llms.txt is a proposal, not a standard. What it is, what is known about who reads it, how to write one properly and when it is worth the effort for a business in Romania.
Structured data for clinics: the schema types that matter
MedicalClinic, Dentist, Physician, MedicalProcedure and FAQPage: the schema types that matter for a clinic, a JSON-LD example and how to validate it.
How to check whether ChatGPT recommends your business: a 30-minute test
A manual, step-by-step test: 10 real questions, a clean session and a simple spreadsheet. Find out whether ChatGPT recommends your business and who appears instead of you.
What is GEO (Generative Engine Optimization) and why it matters for businesses in Romania
GEO means getting cited by ChatGPT, Gemini, Perplexity and Google's AI Overviews. What it is, how it differs from SEO and what you can do this week.