Analytics and measurement
We set up Google Tag Manager, GA4, Consent Mode v2 and Meta Pixel so you know exactly where your customers come from. We track submitted forms, calls and WhatsApp clicks as real leads. We connect Search Console and Bing Webmaster Tools and give you a report you can understand without needing an analyst.
- Who it's for
- Businesses that pay for ads or want to know what their website brings in
- Duration
- From a few days, depending on the website
- What you get
- Analytics set up, tested and documented
- Price
- Quoted after the free audit
Without measurement, every decision is a guess
Many websites have GA4 installed but measure nothing useful. You can see how many visitors you have, but not who asked for a quote, who called or which campaign they came from.
The same problems come up on site after site. The GA4 code is installed twice, and the forms send no events at all. The cookie banner blocks everything, or nothing. Meta ads optimize for visits, not for leads.
The result is always the same: the ad budget gets split by impressions, not by customers. Accurate measurement shows you which channel brings real leads, so you can move your budget there.
What we set up
We choose only what makes sense for your website and test every element before handover.
- Google Tag Manager. A single container that manages all your tags, so you no longer have to change your website's code for every new tool.
- GA4 with lead events. A generate_lead event for every real enquiry, marked as a key event (conversion), with the form name and the service selected.
- Consent Mode v2. Tags respect the visitor's choice in the cookie banner, as Google's rules require for users in the European Economic Area.
- Meta Pixel. Visits and leads are passed to Meta, so your Facebook and Instagram ads optimize for leads, not clicks.
- Conversions only on successful form submission. A conversion is recorded only when the confirmation message appears, for example through an Element Visibility trigger, not on a simple button click.
- Calls and WhatsApp. Clicks on your phone number and WhatsApp button become separate events, so you also see the leads that don't come through a form.
- Search Console and Bing Webmaster Tools. Website verified, sitemap submitted, indexing errors monitored. Some AI assistants also use the Bing index.
- Reporting dashboard. A report of incoming leads by channel and by page, built on your data, not an export with hundreds of rows.
A real example: tracking from day one at a recovery center
A physical recovery and physiotherapy center in Iași.
Here we set up measurement before any campaign ran, so the very first data would be accurate.
- Google Tag Manager, installed as the foundation for all tags.
- GA4 through Site Kit, Google's official WordPress plugin.
- The booking page /programare, with its form as the main conversion point.
- A conversion event triggered on successful form submission, not on click.
This way, every appointment requested online shows up in GA4 along with its source. You'll find the project details in the case study. A setup of the same kind, with GTM, GA4, Meta Pixel and Search Console, is in progress for the new website of a fitness and wellness club in Iași.
Measurement is the foundation for GEO
GEO (Generative Engine Optimization), meaning optimization for AI assistants, helps you get cited by ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews). To know whether those citations bring in customers, you need clean data on your website.
In GA4 we separate out visits that come from AI assistants, when they pass on the source, and connect them to the leads you receive. We then set them alongside the metrics from monthly GEO monitoring: the citation rate, meaning the percentage of answers that cite you, and the AI presence rate, meaning how many questions in the set you appear for.
The calculation method is described on our methodology page. Analytics is also included in every website built for Google and AI that we build.
How we work
Review
We look at what is installed now, what works and what's missing. We remove duplicate code.
Measurement plan
Together we define what counts as a lead for you: a form, a call, a WhatsApp message, a booking.
Setup
We build the GTM container, the GA4 events, Consent Mode v2 and the pixels you need.
Testing and handover
We check every event in DebugView and Tag Assistant, then hand over the documentation and access.
Only need the basic setup? It has a fixed price
For complex setups we send a quote after the audit. For the basic setup there is the fixed-price service below.
Frequently asked questions
Can't find your answer? Write to us directly.
What is Consent Mode v2 and do I need it?
Consent Mode v2 is the mechanism that makes Google tags respect the visitor's choice in the cookie banner. Google requires it for users in the European Economic Area, which includes Romania. If you use Google Ads or GA4, you need it.
I already have GA4 installed. Why would I need anything else?
GA4 on its own counts visits, but in most cases it doesn't measure leads. Without properly configured conversion events, you don't know which channel brings you customers. We review your existing setup and add only what's missing.
Can you track phone calls too?
We track clicks on the phone number and the WhatsApp button on your website as separate events in GA4. That way you see how many visitors tried to contact you, and from which source. Calls made directly, without going through the website, can't be measured this way.
How long does the setup take?
The basic setup, with GA4, Google Tag Manager and Consent Mode v2, takes 2 days and has a fixed price of 1,290 RON. A setup with several forms, Meta Pixel, calls, WhatsApp and a reporting dashboard takes longer, and we agree on it in a quote.
Do I stay the owner of the accounts?
Yes. The GTM container, the GA4 property, Search Console and the pixel are created in your accounts or transferred to you. We get administrator access for the duration of the project and hand over the documentation at the end.
Find out what your website really brings in
Start with the free audit, or order the basic setup directly, at a fixed price.