Recovery studio in Iași: the foundations of an online presence, built from scratch
The client is a recovery and physiotherapy studio in Iași. We set up conversion tracking from day one, built the booking page and delivered a 30-day action plan, along with a proposal for repositioning the studio's prices. In progress: a series of SEO and GEO articles (GEO stands for Generative Engine Optimization, meaning optimization for AI assistants) and a membership configurator.
- Client
- Recovery and physiotherapy studio in Iași
- Industry
- Physiotherapy and recovery
- Area
- Iași
- Services
- Analytics, website, strategy, pricing, SEO and GEO content
- Period
- 2026
Context
The studio offers physiotherapy and recovery in Iași. Patients come after an injury, an operation or a long period of pain, and they are usually searching in a hurry.
The decision is made quickly, but carefully. Patients want to know which type of recovery suits them, how long a session lasts, how to book and what it costs. If they can't find these answers easily, they call another studio.
The project started from a simple question: what needs to be in place so that anyone interested can book, and the studio knows where they came from?
The challenge
Without measurement, every marketing decision is a guess. Without a clear path to booking, even interested visitors get lost.
- No data. We needed to know from the start how many inquiries were coming in and from which source, so that later decisions would rest on numbers, not impressions.
- The path to booking. Patients needed a simple page where they could request an appointment with no unnecessary steps.
- Priorities. A small studio can't do everything at once. It needed a clear order of work.
- The offer. Packages and prices had to be easy to understand and compare.
What we built
We started with measurement, then built the path to booking and the plan for the months ahead.
Analytics from day one
We installed Google Tag Manager and connected GA4 through Site Kit, Google's official WordPress plugin. We set up a conversion event that fires when the form is submitted, so every inquiry is counted.
This way, the studio sees from the outset how many inquiries it receives and which channels they come from. We use the same approach in our analytics and measurement service.
The booking page
The booking page has one purpose: to make requesting an appointment as simple as possible. It briefly explains what happens after the request is sent, and the form is linked directly to the conversion event.
30-day action plan
We delivered a 30-day plan, with tasks ordered by impact and effort. The studio knows what to do each week and why, without trying to do everything at once.
Pricing repositioning proposal
We reviewed the existing packages and prices and proposed a structure that is easier for patients to understand. It is the same kind of work as our offer and pricing audit, described on the fixed-price services page.
Series of 10 SEO and GEO articles, in progress
We are writing 10 articles that answer patients' real questions about recovery. Each one opens with a direct answer, includes an FAQ section and is structured so AI assistants can cite it.
Session and membership configurator, in progress
We are building a configurator that helps patients choose the right number of sessions or the right membership before they request an appointment.
Technology
- WordPress
- Google Tag Manager
- Google Analytics 4, connected through Site Kit
- Conversion event on form submission
- Content structured for SEO and GEO, with FAQs
Results
The data is already coming in. We publish it only with the client's consent.
Measurement has worked since day one. The figures will appear here once they have been verified and the studio has given its approval. Until then, we describe exactly what we built, not what we hope will happen. How we measure AI visibility is explained on our methodology page.
What's next
- The SEO and GEO article series. We finish and publish all 10 articles.
- The session and membership configurator. We add it to the website, next to the booking page.
- AI visibility. We track which questions about recovery in Iași the studio appears in.
See how we work for other studios and clubs in fitness and wellness, or go back to the portfolio.
Run a studio or a clinic? Start with the data
Free GEO audit: we test 10 questions patients actually ask and, within 48 hours, you get your top 3 priorities.