Monthly GEO monitoring
GEO monitoring shows you, month by month, how often ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews) cite you. Every month we ask the same set of questions, agreed at the start, measure your citation rate, AI presence rate and question coverage, then send you a report with recommendations. Implementation is not included.
- Format
- Monthly subscription
- What we measure
- A fixed set of questions, usually 20–50
- What you get
- A monthly report with recommendations
- Price
- Quoted after the free audit
What you get every month
The same set of questions, tested the same way, so the numbers can be compared from one month to the next.
GEO (Generative Engine Optimization), meaning optimization for AI assistants, stays guesswork until it is measured. Monitoring turns "I think AI knows about us" into a number you can follow over time.
- Monthly question testing. The same questions, in ChatGPT, Gemini, Perplexity and Google AI Overviews, with every answer and every source recorded.
- The month's metrics. Citation rate, AI presence rate and question coverage, compared with the previous month.
- Competitors and cited sources. Who appears instead of you, on which questions, and which websites or directories AI assistants use as sources.
- The monthly report. What changed, what didn't and the likely explanation, written for a business owner, not a technician.
- Recommendations. What to do next month, in order of impact.
What each metric means
All metrics are calculated on the same fixed set of questions. The exact calculation is described in our methodology.
| Metric | What it shows | Why it matters |
|---|---|---|
| Citation rate | The percentage of AI answers to the question set that cite or mention your brand. | It shows what share of the recommendations made in your field go to you, compared with your competitors. |
| AI presence rate | How many questions in the set your brand appears for, in at least one AI assistant. | It shows how widely you are known, not just how often you are cited for a few questions. |
| Question coverage | Which types of questions you appear for: services, location, prices, comparisons. | It shows where content is missing and which pages are worth creating. |
| Cited sources and competitors | Which businesses and websites appear in answers instead of you. | It shows where you need to be present for AI assistants to find you. |
How the subscription works
The question set is agreed once, at the start, and then stays the same. Otherwise the numbers could no longer be compared.
The question set
Together we choose the questions relevant to your business, usually between 20 and 50, covering services, location and comparisons.
The first measurement
We test the set for the first time. The result becomes the baseline for the months that follow.
Monthly testing
Every month we ask the same questions, in the same AI assistants, and record every citation and every source.
Report and recommendations
You receive a report showing how the metrics have moved and what to do next month.
What monitoring doesn't cover
Monitoring measures and recommends. The work itself is separate, so you know exactly what you are paying for.
- Carrying out the recommendations. Structured data, new pages and correcting the information about your business are part of GEO implementation, which you can add separately.
- The full audit. A detailed analysis of your business information, structured data and content is part of the GEO audit.
- Changing the questions from month to month. The set stays fixed, so results can be compared.
If you want the work done every month, not just reported, the monthly growth plan combines content, SEO and GEO work with measurement. We set the length of the subscription in the quote.
Frequently asked questions
Can't find your answer? Write to us directly.
What is the citation rate?
The citation rate is the percentage of AI answers, for a fixed set of questions, that cite or mention your brand. We calculate it monthly on the same questions so you can follow how it changes. You'll find the full definition in our GEO glossary.
Does monitoring include carrying out the recommendations?
No. Monitoring means measurement and recommendations. Implementation can be added separately, as a project or as part of the monthly growth plan, and we agree on it in the quote.
How many questions go into the set?
Usually between 20 and 50, depending on how many services and locations your business has. We choose them together at the start and they stay the same for as long as monitoring runs.
How long is the subscription?
Monitoring is billed monthly. We set the duration in the quote, based on your goals. As a rule, a clear trend shows up after a few months of measuring the same set.
Can I do the monitoring myself?
Yes, if you have the time and patience to ask the same questions every month and record the results. A good starting point is our guide on how to check whether ChatGPT recommends your business. We do it systematically, across four AI assistants, with a report and recommendations.
Know your starting point before you measure
The free GEO audit shows, across 10 real questions, whether AI assistants cite you today. It makes a useful first baseline.