About NORTHFORM: marketing, SEO, GEO and web development in Iași
NORTHFORM is a small marketing, SEO, GEO and web development agency in Iași, Romania. We do GEO (Generative Engine Optimization), meaning optimization for AI assistants: we work to get ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews) to recommend your business. We also build the website, the analytics and the automation that turn those recommendations into customers.
- Based in
- Iași, Romania
- Where we work
- Online, with businesses all over Romania
- Languages
- English and Romanian; our digital products are in English
We are personally involved in every project
We don't pass projects on or split them between departments. From your first message to the monthly report, you talk to the people actually doing the work.
We pay attention to detail and stay involved after launch. Decisions are made quickly, because they don't have to go through several layers.
What we build for clients ourselves:
- WordPress websites with Elementor, and Shopify stores;
- analytics with Google Tag Manager, GA4 and Consent Mode v2;
- schema.org structured data and pages written to be cited by AI assistants;
- B2B prospecting systems and custom-built WordPress plugins;
- AI automation and short videos for social media.
You'll find specific projects, and what each client received, in our portfolio.
How we work
Five principles you can check in every project, not just read about on our website.
- The same people, from start to finish. Whoever runs the audit also writes the strategy, implements it and reports on it. Nothing gets lost between an account manager, a strategist and the person doing the work.
- We measure before we promise. We start with an audit based on real questions from your field. Only then do we tell you what can change and how long it will take, with no guaranteed rankings or citations.
- Few tools, low monthly costs. We choose solutions you can maintain: WordPress, Google Tag Manager, Google Sheets. Your website doesn't need expensive subscriptions to work.
- Published prices for fixed-price services. Twelve fixed-price services show their outcome, turnaround and price upfront. For larger projects we send a quote after the free audit.
- A public method. The methodology we use to measure AI visibility is public. You can rerun any test from the report yourself.
Why an agency built around GEO
GEO means being the source an AI assistant cites when it answers a question in your field. We built the agency starting from that idea, rather than adding GEO on top of an older SEO package.
In practice, this changes the order of priorities. First, we make sure AI models clearly understand who you are (in GEO terms, your brand's entity). Next, we write content that answers directly and can be picked up without ambiguity. Finally, we measure every month, using the same set of questions, how often you appear in the answers.
Classic SEO still matters, because many signals that are good for Google also count for AI assistants. The difference is that we don't stop at your position in the list of links. For the details, our GEO guide for Romania explains the whole process.
A small agency, on purpose
We are not growing so we can take on as many clients as possible. We prefer to work with a few, in depth.
Attention to every detail
Every project gets the time it needs from the people who know it best. Quality stays consistent, and nothing important slips through the cracks.
Partners, when needed
For on-site photography or filming, we work with trusted partners. You keep the same point of contact.
Our own tools
We use automation we built ourselves, such as GEO Run, which measures presence in AI answers. These tools are also available as kits in English, for freelancers and agencies.
Where we are
We are based in Iași and know the market in Romania's Moldova region well. We work online with businesses all over Romania: video meetings, shared documents and reports by email. For clients in Iași, we can also meet in person.
The NORTHFORM brand is operated by WINETOURSIASI S.R.L., registered in Iași.
Frequently asked questions
Have another question? Write to us directly.
Who actually works on my project?
Our team handles the audit, strategy, implementation and reporting directly. For on-site photography or filming we work with partners, but you keep a single point of contact throughout the project.
Do you only work with businesses in Iași?
No. We are based in Iași, but we work online with businesses all over Romania. We know best the fields we have already worked in: clinics, hospitality and equipment, fitness and wellness, local services.
What does it mean that NORTHFORM is an agency built around GEO?
It means we start from the way people search now: by asking an AI assistant or reading the summary Google generates. We work on your business identity, your content and outside sources so that AI models cite you, then we measure the result every month.
Can I start with a small project?
Yes. You can start with a free GEO audit or with one of our fixed-price services, such as the structured data package. Larger projects start after the audit, with a separate quote.
Find out where you stand first, then decide
Free GEO audit: we test 10 real questions from your field in AI assistants and send you your top 3 priorities. You get the results within 48 hours.