GEO and digital marketing for medical and dental clinics
Through GEO (Generative Engine Optimization), meaning optimization for AI assistants, we help medical and dental clinics get recommended accurately by ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews) when patients ask which clinic to choose. We build clear procedure pages, doctor profiles with structured data, a consistent Google Business Profile and factual communication that follows the rules on medical advertising.
- Who it's for
- Dental clinics, outpatient clinics, labs, rehabilitation practices
- Focus
- Procedures, doctors, bookings, reviews
- Compliance
- Factual communication, no promises of results
- Price
- Quoted after the free audit
Patients no longer just search Google. They ask AI assistants
More and more patients put their whole question to an AI assistant and start from the answer they get. The clinics cited there make the shortlist. The rest are never even compared.
- "Which clinic in Iași does dental implants and has appointments the same week?"
- "Where can I get blood tests covered by public health insurance (CAS) with a referral?"
- "What is a root canal treatment and how long does it take?"
- "Which occupational health clinic works with companies in Iași?"
To answer, the model combines information from the clinic's website with medical directories, reviews and external profiles. GEO means giving it all of this information in a clear, consistent form, so that the clinic gets recommended and the recommendation is accurate. You can check where you stand today yourself, following the steps in our article on how to check whether ChatGPT recommends your business.
What makes a clinic easy for AI to cite
Not a campaign, but a set of pages and signals that models can take information from without guessing.
Clear procedure pages
A page for each important procedure: what it is, who it suits, what happens, how long it takes, what preparation it needs. Prices or price ranges, where the clinic chooses to publish them. The direct answer comes in the first few lines.
Doctor pages with their actual training
Each doctor has a page with their specialty, training and actual qualifications, marked up with Person or Physician structured data. That way the model correctly links the doctor to the clinic and to the procedures they perform.
Structured data for the clinic
MedicalClinic or Dentist schema.org markup, with services, opening hours, address and service area, plus marked-up FAQs on procedure pages. The technical details are in our article on structured data for clinics.
Real FAQs
The questions patients ask on the phone or at reception, with short answers that make sense without context. These are exactly the sentences an AI assistant can lift into its answer.
Google Business Profile and consistent contact details
The right categories, services, description and opening hours on your Google profile. The same name, address and phone number on your website, in medical directories and on social media.
Reviews handled properly
A simple plan for asking for reviews after an appointment, and polite replies with no medical details about the patient. Reviews are one of the signals models use when comparing clinics.
Medical advertising has rules. We follow them from the start
In Romania, communication about medical services must be factual and must not mislead patients. Content that AI can easily cite fits these rules well: clear, verifiable information with no exaggeration.
- Information, not promises. We explain the procedure and what it involves, without guaranteeing results.
- No misleading comparisons. We do not use "before and after" images presented as a certain outcome, or superlatives that cannot be backed up.
- Professional association rules. We take into account the advertising rules of the professional body your doctors belong to, and the final sign-off on medical copy is yours.
- Patient confidentiality. No patient story or image without their explicit consent.
What we have already built in healthcare
We work with a medical testing and occupational health lab and with a rehabilitation center in Iași. We only describe work we have delivered or have in progress.
Medical testing lab in Iași
A medical testing and occupational health lab. We are rebuilding the website from the ground up, with a focus on SEO and GEO, and working on the Facebook page. We are also preparing short videos about tests covered by public health insurance with a referral, and about occupational health.
Rehabilitation center in Iași
A physical therapy and rehabilitation center. We set up conversion tracking from day one, built the booking page and handed over a 30-day action plan. The details are in the case study.
The right services for a clinic
You can start with an audit or a single page and then continue month by month.
Frequently asked questions
Can't find your answer? Write to us directly.
How does a clinic get recommended by ChatGPT?
The model needs to find clear, consistent information about the clinic: which procedures it performs, who the doctors are, where it is and what patients say. That means well-written procedure pages, structured data for the clinic and its doctors, a complete Google Business Profile and genuine reviews. There are no guarantees, but each of these improves the chance that the clinic gets cited.
Do I have to show prices on my website?
It is not mandatory; the decision is yours. Prices or price ranges make a page more useful and easier to cite, because they answer a question patients ask often. If you prefer not to publish them, we explain clearly what the cost depends on and how it is set.
What structured data does a dental clinic use?
Usually the Dentist or MedicalClinic type for the clinic, Person or Physician for the doctors and FAQPage for the FAQs. We validate them with Google's and schema.org's tools before installing them. For a quick start, there is also our fixed-price structured data package.
How does the content stay within the rules on medical advertising?
We write factually: what the procedure is, what happens and what it involves. We do not promise results, and we do not use "before and after" comparisons presented as a guaranteed outcome or superlatives that cannot be backed up. You or the responsible doctor approve all medical copy before it is published.
How should I reply to negative patient reviews?
Calmly, briefly and with no medical details about the patient, even if they mentioned them. Thank them for their feedback, invite them to talk directly and give them a way to get in touch. A professional reply matters to the people reading the review, and it is also a reputation signal for AI models.
Find out what AI assistants tell patients about your clinic
The free GEO audit: we test 10 real patient questions and show you within 48 hours whether your clinic is cited and what to do first.