Portfolio: what we have built for clients
These are NORTHFORM's projects, described exactly as they happened: B2B sales systems for a distributor of professional ovens and hospitality equipment in Iași, analytics and online booking for a recovery and physiotherapy studio, interactive tools for a company providing home care for older people, plus the projects we are working on now. We describe what we delivered. We publish results figures only once they have been measured and confirmed by the client.
- Case studies
- Hospitality equipment distributor, recovery studio, home care
- In progress
- Fitness and wellness club, medical laboratory
- Industries
- Hospitality, recovery, fitness, home care, medical
- Based in
- Iași
Case studies
Three delivered projects, explained step by step: the context, the problem and what we actually built.
Hospitality equipment distributor
Professional ovens and hospitality equipment, Iași
B2B sales systems for new and used RATIONAL combi ovens: a page AI assistants can cite, online auctions, campaigns and prospecting in the Moldova region.
- B2B auction plugin for WordPress
- Dedicated page built for Google and AI, with 5 types of JSON-LD
- Black Friday and buyback campaigns
- Hospitality prospecting system
Recovery studio in Iași
Physiotherapy and recovery, Iași
The foundations of an online presence for a recovery studio: analytics from day one, online booking and a clear plan for the first 30 days.
- GTM, GA4 and a conversion event
- Booking page
- 30-day action plan
- Pricing repositioning proposal
Home care company
Home care for older people, Iași
Reworked service packages and interactive tools that answer families' questions before they pick up the phone.
- Reworked packages section
- Cost calculator
- Needs assessment questionnaire
- Fall prevention checklist
Projects in progress
We publish case studies after launch. Until then, here is what we are building.
Fitness and wellness club
Iași
A new website built around the "urban wellness" concept and the club's visual identity. Launch is expected in December 2026.
- New website built for Google and AI
- Black Friday 2026 campaign page
- GTM, GA4 and Meta Pixel
- Google Search Console
Medical laboratory
Medical tests and occupational health, Iași
We are rebuilding the website from scratch, with a focus on SEO and visibility in AI assistants, and producing short clips about the most searched-for services.
- New website structured for Google and AI
- Facebook page
- Clips about tests covered by CAS, Romania's public health insurance
- Clips about occupational health
How we present results
We don't publish estimates: results figures appear here only once they have been measured and approved by the client. How we measure AI visibility is described on our methodology page.
Wondering what we could build in your field? Start with the industries we work in or our list of services. To learn how we work and why we have stayed a small agency, see About NORTHFORM.
The next case study could be yours
Start with a free GEO audit, a check of your visibility in AI assistants: 10 real questions from your field, results within 48 hours and your top 3 priorities.