Home care: tools that answer families' questions before the first phone call
The client is a company in Iași that provides home care for older people, in the city and the surrounding area. We reworked the service packages section and built three interactive tools designed for SEO and GEO (Generative Engine Optimization, meaning optimization for AI assistants): a cost calculator, a care needs questionnaire and a fall prevention checklist.
- Client
- Home care company for older people in Iași
- Industry
- Home care for older people
- Area
- Iași and the surrounding area
- Services
- Website, SEO and GEO tools, social media
- Period
- 2026
Context
The company provides home care for older people in Iași and the nearby towns and villages. The people looking for the service are almost always the children or relatives of the person who needs support.
It is a hard, emotional decision. Families usually don't know what kind of care is needed, what it would cost or what will actually change in day-to-day life. Many of these questions now go to a search engine or an AI assistant, often in the evening, after a long day.
For a local care company, being the source that answers these questions matters as much as price or availability.
The challenge
Families needed answers before they were ready to call. The website had to give them those answers, clearly and with empathy.
- Packages that were hard to compare. Families needed to understand quickly what each package includes and which situation it suits.
- The cost question. It is every family's first question. A vague answer sends them to another company.
- Unclear needs. Many people don't know how many hours of care are needed or what kind of support to ask for.
- Content worth citing. Generic pages about care give an AI assistant no reason to choose them.
Tone mattered as much as structure. Families looking for care for a parent are often tired and worried. We wrote every text simply, with no technical jargon and no sales pressure, so readers feel they are getting help, not a sales pitch. For businesses starting from scratch, the same approach is the basis of a website built for Google and AI.
What we built
A reworked section, three interactive tools and a set of social media content.
The packages section, reworked
We rebuilt the section presenting the packages in WordPress and Elementor. Each package states clearly what it includes and which situation it is meant for, so families can quickly recognize themselves in one of the options.
Cost calculator
The calculator answers the question "how much does home care cost?" directly. Families select the needs of the person being cared for and see how the cost adds up. It is a concrete tool that makes the page useful and easy to cite.
Care needs questionnaire
Through a few simple questions about the older person's situation, the questionnaire helps families understand what kind of support is needed. The conversation with the company then starts from a clearer picture.
Home fall prevention checklist
A practical list families can work through room by room: what to check, what to change, where the risks are. It is useful even for people who don't need care yet, and it is exactly the kind of content an AI assistant can recommend.
8 social media posts
We prepared 8 posts for the company's pages that carry the same messages as the website and point to the new tools.
Why tools, not just text
A calculator, a questionnaire or a checklist answers a real question better than a paragraph. They are answer pages, the same principle we apply in GEO implementation.
Technology
- WordPress
- Elementor
- Interactive tools built into the website: calculator, questionnaire, checklist
- Content structured for SEO and GEO
Results
We publish figures only after the client confirms them.
We don't publish estimates. Once we have verified data on how the tools are used, the inquiries received and AI visibility, and the client agrees, we will add it here. How we measure citations in AI answers is explained on our methodology page.
What's next
- AI visibility. We track which questions about home care in Iași the company appears in.
- Tool usage. We see which tools bring in the most inquiries and improve those.
See how we work for other local service businesses in Iași, or go back to the portfolio.
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