Full GEO audit
A GEO audit shows whether ChatGPT, Gemini, Perplexity and Google's AI-generated summaries (AI Overviews) recommend your business and, if they don't, why not. We test 30–50 real questions from your field, check how AI assistants understand your business, your structured data and your content, find out who gets cited instead of you and give you a 90-day plan.
- Who it's for
- Businesses that want AI assistants to recommend them in their field
- Duration
- About 7–10 working days
- What you get
- A PDF report and a 45-minute call
- Price
- Quoted after the free audit
What we check, specifically
Why AI assistants cite you, or don't.
GEO (Generative Engine Optimization), meaning optimization for AI assistants, is about becoming the source an assistant cites when it answers. The audit starts from real answers, not assumptions.
- Question testing. We ask 30–50 questions your customers actually put to ChatGPT, Gemini, Perplexity and Google AI Overviews. We record where you appear, how you are described and which sources are cited.
- Your business identity (the entity). The entity is how an AI model understands who you are: what you do, where and for whom. We compare your website, Google Business Profile, LinkedIn and online directories and find the information that contradicts itself.
- Structured data. We check the JSON-LD schema code on your website: which types exist, what's missing, what fails validation and what doesn't match the page text.
- Content. We read your main pages the way an AI model reads them: does it find a direct answer in the first few lines, prices, timeframes, real FAQs? Or does it have to guess?
- Competitors cited instead of you. For every question where you don't appear, we look at who does and what their pages have that yours don't.
Who the full audit makes sense for
Businesses where a recommendation from an AI assistant translates directly into bookings, quote requests or visits.
Clinics and medical services
Patients ask which clinic in town performs a specific procedure. The audit shows whether your procedure pages can be cited and whether the information about your clinic is the same everywhere. You'll find more on our medical and dental clinics page.
B2B and equipment
Buyers compare suppliers by asking an AI assistant. What matters is clear specifications and external sources that confirm what you sell.
Local services
Fitness, physical recovery, home care or any service where customers choose between a handful of names. If AI assistants don't know you, you don't make the list.
What you get at the end
A document you can use with another team too, not just with us.
- Question map. Every question tested, on every AI assistant: whether you appear, how you are described and which sources are cited.
- List of conflicting information. Where the details about your business don't match across sources, what needs correcting and in what order.
- Structured data report. What schema code you have, what's missing and what needs fixing.
- Content analysis. The pages that need rewriting or creating so they answer your customers' questions directly.
- Competitor analysis. Who gets cited instead of you, and why.
- 90-day plan. Actions ranked by effort and impact, starting with what to do in the first month.
- PDF report and 45-minute call. We go through the report together, answer your questions and agree on the first steps.
How the audit works
From the first conversation to the presentation call usually takes 7–10 working days.
The question set
Together we define your field, your priority services and your competitors. From there, we choose the 30–50 questions to test.
Testing
We put the questions to ChatGPT, Gemini, Perplexity and Google AI Overviews and record every answer and every source cited.
Analysis
We check the information about your business, your structured data and your website content, and link each problem to the questions where you are losing ground.
Report and call
You receive the PDF report with the 90-day plan and we discuss it together on a 45-minute call.
What's not included, and how it differs from the free audit
The full audit makes the diagnosis and sets the priorities. The actual fixes are done through GEO implementation, separately, either with us or with your own team.
The audit does not include rewriting pages or installing structured data. If you'd like to check the situation yourself first, read our guide on how to check whether ChatGPT recommends your business, then request the free GEO audit.
Free GEO audit
- 10 real questions from your field, not 30–50
- An AI visibility score, without a breakdown per assistant
- Your top 3 priorities, without a 90-day plan
- No analysis of your business identity, structured data or content
- A short result by email, no call
Full GEO audit
- 30–50 questions, across four AI assistants
- Analysis of your business identity, structured data and content
- Competitors cited instead of you, question by question
- A 90-day action plan
- PDF report and a 45-minute call
Frequently asked questions
Can't find your answer? Write to us directly.
How long does a full GEO audit take?
Usually 7–10 working days from when the question set is agreed. The duration depends on the number of questions and on how many pages and external profiles need checking. At the end you receive the PDF report and we hold the 45-minute call.
How much does the full audit cost?
We set the price in a quote, after the free GEO audit. The workload depends on your field, the number of questions and the size of your website. The free audit shows us your starting point, and the quote follows from it.
Who chooses the questions that get tested?
We agree on them together. You know what your customers ask; we phrase the questions the way someone would ask an AI assistant and add variations for services, location and comparisons with competitors. You see the final list before testing begins.
Does the audit include implementation?
No. The audit shows what needs doing and in what order. Correcting the information about your business, your structured data and your content is a separate service, GEO implementation, which you can do with us or with your own team, using the report as a starting point.
Don't AI answers change from one day to the next?
Yes, answers vary. That's why we test a large set of questions and look for patterns, not a single answer. To track changes over time there is monthly GEO monitoring, which runs the same set every month.
Start with the free audit, then decide
Within 48 hours you'll see, across 10 real questions, whether AI assistants cite you. If a full audit makes sense, we'll send you a quote based on the results.